10.21.05
How Much is Your Blog Worth?
With the recent acquisition of of Weblogs, Inc. by AOL , Time Warner is perhaps establishing a baseline as to the monetary value of blogs and their links.
Two-year old weblogsinc.com, founded by Jason Calacanis and Brian Alvey, promotes a network of 85 individual blogs that reportedly average 30-million plus page views and 25 million monthy RSS views. Member blog sites such as Engadget, Slashfood and Luxist capture a niche market of passionate followers - an advertiser’s dream.
The deal between Weblogs, Inc. and AOL/Time Warner marks the first major pure content-related company being bought out in the blog/Web 2.0 space of this scale. Interested in establishing a presence in the blogging community, AOL clearly sees the potential to attract advertising dollars and cash in on the blogging phenomenon.
So how much is traditional media willing to pay? The estimated purchase price of the acquisition lies between $25 an $40 million dollars. Business analysists are computing the link to dollar ratio at $500-$900 a link.
Business blogger Dane Carlson, inspired by Tristan Louis’s research into the value of each link to Weblogs Inc., has created an applet which will compute and display your blog’s worth using the same link to dollar ratio as the AOL-Weblogs Inc deal.
Now you too can find out if your blog is worth the time, effort and money.
My blog is worth $2,822.70.
How much is your blog worth?
