10.28.05

Run-Away Blog: What was the point?

Posted in INSTRUCTional Technology at 4:06 pm by lisa

A recent news post Beyond ”Toys, Travel and Food’ posted to the Inside Higher Ed News blog expands upon a panel discussion held last week at the Educause conference in Florida. The topic: “incentives and rewards” as a means for enticing professors to experiment with and adopt the latest technological innovations in their classroom work. Glen Everett, presenter and Director of IT at Stonehill College, admits that though practical rewards may entice, it is the disincentives that contribute to the lack of faculty technological adoption. The fact that integrating a new technology is typically not recognized or rewarded in the tenure process seems to be the most prominent road block.

What I find most interesting here is not the blog content but the comments that followed. Although the author of the blog, Doug Lederman, may have intended to promote discussion on addressing support from the top rungs of the institutional ladder, what he got seems to be a runaway blog.

Taking no prisoners, responding bloggers share their own opinions of what causes the lack of faculty buy-in. Hardware that fails and software that isn’t designed to meet educational needs are easy targets - but it doesn’t stop there. Over-zealous directors, faculty clicks and IT support that lack classroom teaching experience also take a hit. Whether we choose to see ourselves here or not, it is clear that technological advancement of the institution is the responsibility of all segments of academia and the desired outcome must remain focused on student learning.

10.21.05

How Much is Your Blog Worth?

Posted in The Bu$ine$$ of Blogs at 1:18 pm by lisa

With the recent acquisition of of Weblogs, Inc. by AOL , Time Warner is perhaps establishing a baseline as to the monetary value of blogs and their links.

Two-year old weblogsinc.com, founded by Jason Calacanis and Brian Alvey, promotes a network of 85 individual blogs that reportedly average 30-million plus page views and 25 million monthy RSS views. Member blog sites such as Engadget, Slashfood and Luxist capture a niche market of passionate followers - an advertiser’s dream.

The deal between Weblogs, Inc. and AOL/Time Warner marks the first major pure content-related company being bought out in the blog/Web 2.0 space of this scale. Interested in establishing a presence in the blogging community, AOL clearly sees the potential to attract advertising dollars and cash in on the blogging phenomenon.

So how much is traditional media willing to pay? The estimated purchase price of the acquisition lies between $25 an $40 million dollars. Business analysists are computing the link to dollar ratio at $500-$900 a link.

Business blogger Dane Carlson, inspired by Tristan Louis’s research into the value of each link to Weblogs Inc., has created an applet which will compute and display your blog’s worth using the same link to dollar ratio as the AOL-Weblogs Inc deal.

Now you too can find out if your blog is worth the time, effort and money.


My blog is worth $2,822.70.
How much is your blog worth?


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